What is local SEO? A complete local SEO guide for businesses

Digital marketing involves businesses using digital channels and technologies to promote a product, service, or brand and to ultimately achieve their marketing objectives. Digital marketing is becoming increasingly important for businesses, as more SEO Anomaly and more consumers take to digital channels to make purchasing decisions. Search engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results.

A type of voice-activated technology that allows users to speak into a device (usually a smartphone) to ask questions or conduct an online search. A controlled experiment used to compare at least two webpages to measure the effects of a different variable on conversions. After the pages are shown for a long enough period of time to site visitors to gather an adequate amount of performance data, a “winner” can be declared.

QUICK LINKS

Search engines love great content and consumers need quality content to better understand the value your organization can provide. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services. Here are just a few types of online content that you can focus on to help improve your content offering.

• Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print.
• It was thought Google would consider the anchor text from the first link to have more influence.
• Not to mention, we’ve also used SEO to generate more than 24 million leads, 7.14 million phone calls, and 14.9 million transactions for our clients — all in the past five years.
• You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets.

Long-tail keywords vs. search volumes

These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering.

Authority

If page A links to page B, we say that page B has a backlink from page A. Another great source of keywords with featured snippets is the so-called “People also ask” box that often appears below the featured snippet. They would normally appear on the 2nd, 3rd or even lower position. The biggest advantage of having a featured snippet is that you can “outrank” your competitors even if your page has a lower position. Image alt text (also called alt tag) is a piece of text in the HTML code that describes the image and appears if the image can’t be loaded. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG).